Our Communications Manager, William, has over ten years experience in the property sector.
Having originally trained to be an actor, Will quickly moved into Marketing and PR and has filled a variety of roles, most recently with leisure agency Davis Coffer Lyons, where he heads up all the prestigious groups corporate communications. Prior to that, he spent five years with specialist property PR agency Halogen, working with a variety of high profile developers and investors throughout the UK.
William is also a Director of his own PR & Marketing company, Ryeworth Communications.
1. What is the key to a successful development?
One that actively enhances the area, provides for the needs of local people and, above all, be delivered on time and within budget.
2. Describe your perfect team for a development.
A group of like-minded people who pull together and are all prepared to go the extra mile to make sure the job is done properly and once it is completed go out and have a beer (or two).
3. Describe your favourite development you have worked on.
I provided planning PR support to the redevelopment of a castle in the Highlands of Scotland, which was supposedly visited by Queen Victoria. Unique building, fantastic setting and unusual communications challenges.
4. What is your most inspirational development by another and why?
Westfield London has to be up there. As a shopping centre, which challenges the perception in terms of both retail line up (getting high-end brands into a shopping centre) and F&B offer (challenged the traditional food court model).
5. What is your best personal achievement?
Completing the London Marathon (in under 5 hours).
6. What is your favourite past time?
I love reading, going to the theatre and watching films but with two young children it can be a challenge finding the time to do any of them.
7. What is your favourite quote?
“Life is not a dress rehearsal”
8. Which charity do you support and why?
Different Strokes – it is a charity for young stroke survivors and after my stroke in 2004, it meant a lot to know that there are other people out there that had made full recoveries and living normal lives.
9. Who inspires you and why?
My daughters Lani and Ariana. They constantly push and challenge themselves and inspire me to do the same.
10. Who influenced your career most and why?
My wife Suzi who, many years ago when I was working in a sales job I hated, told me I could do so much better and to quit. That is exactly what I did and I have never looked back.
11. What’s the best piece of advice you could give to someone?
Work hard, be diligent and always try to make a friend rather than an enemy.
12. What is the thing you like best about your work?
The challenge of not knowing what the next day is going to hold.
13. What’s on your desk?
It is an eclectic mix. Other than the necessary office equipment and papers is a photo of my family, a programme from the original production of Blithe Spirit, a toy rocket (a gift from Lani and Ariana) and a copy of Children’s Writers & Artists Yearbook.
14. What’s your favourite holiday destination?
Anywhere in the USA – absolutely fascinated by the country and its history.
15. What’s your favourite gadget?
My Mac – it has become an extension of my body and I would be totally lost without it.