Realis Launches Poll to Decide New Scheme’s Name

21st July, 2016 •

Realis Estates has launched an online poll to give residents of Stoke-on-Trent the opportunity to decide the name of its new retail-led scheme, which it is planning to develop on the site of the East West Centre and the Old Bus Station.

Residents who take part in the poll will be in with a chance of winning an iPad Mini 2, which Realis will give to one lucky person who chooses the successful name (terms & conditions apply).

Realis carried out extensive research, in partnership with branding specialists 5or6, to explore the city’s rich heritage from its industrial past (the potteries and coal mining) through to its famous residents, geographical location, site history and social heritage.  From this research three names were decided upon: Unity Walk, Eastwood and Rectory Quarter.

A special website has been launched for people to go online and vote for their favourite.  The poll will run until Sunday 7th August with the winning name and the iPad winner being announced the following week.

People who don’t have access to the website can write to Realis indicating their preference at Realis Estates, Portman House, 5-7 Temple Row West, Birmingham, B2 5NY.

Duncan Mathieson, Managing Director of Realis Estates said: “We are delighted to be giving the people of Stoke-on-Trent the opportunity to have the final say over our new scheme’s name – especially given the concerns locally about the previous name City Sentral.

“We are proud of all three names, which give a strong brand identity while working across all our audiences – retailers, nationally and locally.  We look forward to the outcome of the poll and seeing which name local people choose.”


Unity Walk – Stoke-on-Trent’s identity

Taken from City’s motto Vis Unita Fortior (united strength is stronger), Unity presents a strong branding opportunity. We see our scheme uniting the city centre (linking the bus station with the existing shops & Intu The Potteries). It’s also an opportunity to unite the 6 towns around a strong, thriving city centre.

Eastwood – Industrial heritage

Eastwood takes its name from the Pottery, which was closest to our site. Located on Lichfield Street it was a revolution in pottery factory design and home to the ‘Seven Sisters’ bottle kilns. It’s now the Bridgewater Factory. The name is coupled with a bold six-striped logo – representing the 6 towns.

Rectory Quarter – Site’s history

During our research we came across a map from 1898, which showed a Rectory located on the edge of our site and where Blackburn House now stands. We coupled this with the word Quarter, to reflect and build on the council’s idea of creating quarters within the city centre – i.e. Cultural Quarter etc.